Comme Des Garcons began during a time when Japan was undergoing rapid cultural and economic shifts. Rei Kawakubo, who had no formal training in fashion design, approached clothing from a conceptual perspective rather than a traditional one.
In the 1970s, the brand https://commedesgarconjp.com/ early collections were primarily monochromatic, with black becoming a defining element. At a time when bright colors and conventional silhouettes dominated fashion, Kawakubo’s work stood apart. The garments often featured asymmetry, irregular cuts, and a rejection of conventional tailoring.