GEO Optimisation for Generative Search & AI Engines
GEO optimisation is the process of refining digital content to perform effectively within generative and AI-driven search environments. Instead of focusing solely on rankings, GEO optimisation enhances semantic clarity, entity relationships, and contextual depth so AI models can accurately extract and present information. This method aligns content with how generative engines process intent, relevance, and trustworthiness. By applying structured data, topical authority mapping, and predictive content modeling
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