Points vs. Tier vs. Incentive: Choosing the Right B2B Customer Loyalty Program Model
Points accumulation is the most familiar loyalty program model from consumer retail. In B2B contexts, a B2B Customer Loyalty Program works best for high-frequency, lower-value transaction relationships where individual purchase decisions are made by consistent individuals who can directly benefit from the points and rewards they earn. https://lite.evernote.com/note..../602fa723-60c2-7bb3-
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