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Product packaging design involves crafting the outer appearance of a product, focusing on both visual and structural elements. This includes selecting materials, shapes, and forms, as well as incorporating design features such as colors, graphics, typography, and imagery. Whether it’s a box, bottle, can, wrapper, or other type of container, packaging design plays a key role in attracting consumers, conveying brand identity, and protecting the product inside. A well-designed package not only stands out on the shelf but also communicates essential product information and creates a memorable unboxing experience, influencing purchase decisions and enhancing overall brand perception.
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